How Much Profit Should You Make Flipping Houses? (2024)

How Much Profit Should You Make Flipping Houses? (1)

FAQ

How much profit should you make on a flip?

On average, a rehabber shoots for a 10 to 20% profit of the After Repair Value, but it varies depending on the market and the specific project risks.

A 10% profit would be on the lower end, and a 20% profit would be considered a 'home-run' by most rehabber's standards.

So for example, if a property's After Repair Value (Resale Value) is $250,000 a rehabber should expect to make $25,000 on the lower end to $50,000. on the higher end.

How Much Profit Should You Make Flipping Houses? (2)

REALITYCHECK

The House Flipping TV Shows always give the illusion that they are making hundreds of thousands of dollars on each flip, but honestly a lot of the numbers are fake & they don't take into account all of the project costs it truly takes to flip a house.

Right now the market is very competitive, so profit margins are being compressed. In expensive markets on the East & West Coasts, some flippers are making less than 10% profits of the ARV.

How to Calculate Your Profit

​Your profit is calculated by simply taking the Project Revenues (Resale Value) and subtracting all of your Project Expenses.

Profit = Project Revenues - Project Expenses

Profit = Resale Value - Purchase Price - Repair Costs - Buying Costs - Holding Costs -Financing Costs - Selling Costs

Profit Calculation Example:

A flipper purchases a property for $95,000 that has a resale value of $210,000, and needs $65,000 in repairs, 1% Buying Costs of Purchase, $750 per Month in Holding costs, & 8% in Selling Costs. The flipper is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount), and charges 12% Interest for 6 months.

  • Resale Value = $210,000
  • Purchase Price = $95,000
  • Repair Costs = $65,000
  • Buying Costs = $950
  • Holding Costs ($750 / month * 5 months) = $3,750
  • Selling Costs (8% of Sales Price) = $16,000
  • Financing Costs ((12%*$140,000)/12)*6 Months = $8,400

How much profit can the flipper expect to make on this project?

Answer

Profit = After Repair Value - Purchase Price - Repair Costs - Buying Costs - Holding Costs - Selling Costs -Financing Costs

Profit = $210,000 - $95,000 - $65,000 - $950 - $3,750 - $16,000 - $8,400

Profit = $20,900

In this example, the flipper can expect to make $20,900

How to Calculate Your COCR

​The COCR Return is a ratio used to measure your return on the money you have invested in the deal. COCR (Cash-on-Cash Return) is calculated by dividing your Profit by the Cash Invested into the deal. ​

COCR = Profit / Cash Invested

Calculating Your Cash Invested in the Deal

We previously learned how to calculate your profit, but in order to calculate your COCR you need to also know the amount of Cash Invested into the deal.

To calculate the Cash Invested, you need to know how much Upfront Project Capital is required for the project and then subtract the amount of Funding you are receiving from your lenders.

Cash Invested = Upfront Project Costs - Funding Amount

How Much Profit Should You Make Flipping Houses? (3)

FAQ

Wait a second, what are upfront project costs?

Upfront Project Costs

Upfront Project Costs are costs incurred when you purchase the property and costs incurred during the rehab. Upfront costs include your Purchase Amount and Buying Costs when you purchase the property, and the on-going costs such as your Repair Costs, Holding Costs, & Financing Costs that you incur during the rehab.

Upfront Project Costs = Purchase Price + Repair Costs + Buying Costs + Holding Costs + Financing Costs

Note
Upfront Project Costs calculation doesn't include Selling Costs because Selling Costs are generally paid for out of the proceeds of the sale when you sell the property.

Once you have calculated your Upfront Project Costs you deduct your outside Funding Amount to calculate the amount of cash you need to invest in the deal.

​Cash Invested = Upfront Project Costs - Funding Amount

Upfront Project Costs Example:

A flipper purchases a property for $95,000 that needs $65,000 in repairs, 1% Buying Costs (of Purchase), $750 per Month in Holding Costs (for 5 months), & 8% in Selling Costs (of the ARV). The investor is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount), and charges 12% Interest for 6 months.

  • Resale Value = $210,000
  • Purchase Price = $95,000
  • Repair Costs = $65,000
  • Buying Costs = $950
  • Holding Costs ($750 / month * 5 months) = $3,750
  • Selling Costs (8% of Sales Price) = $16,000
  • Financing Costs ((12%*$140,000)/12)*6 Months = $8,400

What is the Upfront Project Costs for the Project?

Answer

Upfront Project Costs = Purchase Price + Repair Costs + Buying Costs + Holding Costs + Financing Costs

Upfront Project Costs = $95,000 + $65,000 + $950 + $3,750 + $8,400

Upfront Project Costs = $173,100

In this example, there is $180,700 in Upfront Project Costs.

Okay, now that we have calculated our Upfront Project Costs we can calculate our Cash Invested in the Deal. Let's use the Example above to calculate our Cash Invested in the Deal.

Cash Invested Example:

Our flipper from the previous example has $173,100 in Upfront Project Costs and is using a Hard Money Lender that is providing a loan for 70% of the ARV ($140,000 Loan Amount).

How much cash will the flipper need for this project?

  • Upfront Project Costs = $173,100
  • Funding Amount = $140,000

Answer

Cash Invested = Upfront Project Costs - Funding Amount

Cash Invested = $173,100 - $140,000

Cash Invested = $33,100

In this example, the flipper will need $33,100 of their own cash.

Finally, let's calculate the COCR!

Okay, now that we have all of the variables we need, we can finally calculate the COCR for the property.

COCR Example:

Our flipper from the previous examples has a Calculated Profit of $20,900 with and needs $40,700 in Cash.

What is the flipper's COCR?

  • Calculated Profit = $20,900
  • Cash Invested = $33,100

Answer

COCR = Profit / Cash Invested

COCR = $20,900 / $33,100

COCR = 63.1%

In this example, the flipper is making a 63.1% return on their cash that they have invested in the deal.

How to Calculate Your Annualized COCR

The COCR calculates your return on investment without considering the time it takes to generate that return. The annualized COCR takes into account how much your return would be on annualized basis.

Once you have calculated your COCR for a property, you can easily calculate your annualized COCR. The Annualized COCR is calculated by dividing your COCR by the number of months it takes to rehab the property.

Annualized COCR = COCR / (# of Holding Months / 12)

Annualized COCR Example:

In our previous example the flipper generated a COCR of 63.1% on a rehab project that took 5 months.

What is the flipper's Annualized COCR?

  • COCR = 63.1%
  • # of Holding Months = 5 Months

Answer

Annualized COCR = COCR / (# of Holding Months / 12)

Annualized COCR = 63.% / (5/12)

COCR = 151.4%

In this example, the flipper is making a 151.4% annualized return on their cash that they have invested in the deal.

House Flipping Calculator

To analyze your deals efficiently and systematically you may want to consider building your own deal analysis spreadsheet or utilizing a pre-built software like our Flipper Force software.

Our Flipper Force software has a House Flipping Calculator tool that is pre-built with a step-by-step process to help you can calculate your Buying Costs, Holding Costs, Selling Costs & Financing Costs for your projects.

Having a system in place will ensure that you don't miss any costly items in your analysis so you make the right offer for your property!

​Learn more about our House Flipping Calculator

How Much Profit Should You Make Flipping Houses? (4)

How Much Profit Should You Make Flipping Houses? (2024)

FAQs

How Much Profit Should You Make Flipping Houses? ›

It is common for experienced house flippers to achieve a return on investment that ranges from 10-20%, after factoring in all the expenses involved when flipping a house. If you assume a 15% return, that would mean a net profit margin of: $100,000 House Flip = $15,000. $250,000 House Flip = $37,500.

What is a good ROI on a house flip? ›

An average ROI, on a real estate fix and flip project has traditionally been between 50 and 100 percent. Of course, flipping a house won't always offer such a high return. Expected ROI from house flipping can fluctuate based on the current economy too.

What is the 70% rule in flipping? ›

The 70% rule helps home flippers determine the maximum price they should pay for an investment property. Basically, they should spend no more than 70% of the home's after-repair value minus the costs of renovating the property.

What percentage of house flippers succeed? ›

There's just one problem: lots of people are losing money. An analysis RealtyTrac ran for Money showed that 12% of flips sold at break-even or at a loss before all expenses. In 28% of flips, the gross profit was less than 20% of the purchase price.

Is 100k enough to flip a house? ›

In some markets, this amount could cover the purchase price and repair costs of a property. However, in more expensive markets like Los Angeles, $100,000 might not be sufficient, especially for properties that require significant renovations.

How much profit should you make on a house flip? ›

How much profit should you make on a flip? On average, a rehabber shoots for a 10 to 20% profit of the After Repair Value, but it varies depending on the market and the specific project risks. A 10% profit would be on the lower end, and a 20% profit would be considered a 'home-run' by most rehabber's standards.

Is house flipping high risk? ›

Flipping is a short-term investment that can generate high profits quickly, if done right. Flipping is a safer investment compared to stocks and bonds. The property can become a money pit if you don't inspect it thoroughly before buying.

What is illegal flipping? ›

A con artist buys a property with the intent to re-sell it an artificially inflated price for a considerable profit, even though they only make minor improvements to it.

What is the golden rule for flipping houses? ›

Many home flippers abide by the so-called golden rule for house flipping: the 70% rule, which says that you should pay no more than 70% of what you estimate the house's ARV (after-repair value) to be. You generally calculate ARV as the current property value plus the added value of any renovations you do.

How much do house flippers pay for houses? ›

Flippers are looking to make a profit, so they will almost always offer a reduced price to ensure that happens. McCorkel follows the flipping industry standard known as the 70% rule, which stipulates that an investor will offer no more than 70% of a property's after-repair value, or ARV, for a house they plan to flip.

What is the hardest part of flipping a house? ›

Even if you get every detail right, changing market conditions could mean that every assumption you made at the beginning will be invalid by the end.
  1. Not Enough Money. Dabbling in real estate is expensive. ...
  2. Not Enough Time. Flipping houses is time-consuming. ...
  3. Not Enough Skills. ...
  4. Not Enough Knowledge. ...
  5. Not Enough Patience.

Do house flippers pay taxes? ›

One of the primary tax considerations for house flippers is the capital gains tax. Profits made from the sale of a property are generally classified as capital gains. The tax rate on these gains depends on the holding period.

What are the cons of flipping houses? ›

Con: Costs

Flipping houses can create cost issues that you don't face with long-term investments. The expenses involved in flipping can demand a lot of money, leading to cash flow problems. Because transaction costs are very high on both the buy and sell sides, they can significantly affect profits.

What is the average ROI on flipping houses? ›

House-flipping gross profit and return on investment

The average return on investment (ROI) for house flipping in 2023 was 27.5%, and the average gross profit was $66,000, according to Attom. Popular as it is, house flipping has become less profitable over the past several years.

How much capital do you need to start flipping houses? ›

The average ballpark figure for flipping houses in California is between $20,000 and $70,000. This includes the subsequent costs to renovate, market, and hold the property. The main cost of house flipping is acquiring the property. The renovation costs can go up to $49,987.

Is flipping houses a good side hustle? ›

Depending on how involved you'd like to be in the home flipping process, you have the chance to make it a very lucrative side hustle. It won't necessarily require your full attention, so you can stay at your day job and flip houses on the side to make extra income.

What is a good cash on cash return for flipping houses? ›

Typically, investors want their cash on cash return to be at least 10%, though many BRRR investors are able to generate cash on cash returns that are infinite because they pull out all of their invested cash when they cash out refi, and their property generates cash flow on $0 of invested cash.

How much does the average house flipper make a year? ›

While ZipRecruiter is seeing annual salaries as high as $119,000 and as low as $36,000, the majority of Real Estate Flipping salaries currently range between $64,500 (25th percentile) to $100,000 (75th percentile) with top earners (90th percentile) making $119,000 annually across the United States.

What is a good ROI for a house? ›

So: What is a good ROI for real estate? What one investor considers a “good” ROI might be considered “bad” for other investors. A “good” ROI is highly subjective because it largely depends on how risk-tolerant a particular investor is. But as a rule of thumb, most real estate investors aim for ROIs above 10%.

How much should I save to flip my first house? ›

As mentioned above, investors should expect to spend around 10% of a home's purchase price to flip a property. For example, say you buy a house for $150,000 and want to flip it for $300,000. As a result, it's wise to allocate at least $15,000 for the costs of flipping.

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