In-Person Grocery Shopping Rebounds in U.S.; Online Also Up (2024)

Story Highlights

  • In-person grocery shopping more than once a week is up six points to 37%
  • Dining out monthly or more often is nine points higher since last year
  • 28% order groceries online at least once a month, up five points in a year

WASHINGTON, D.C. -- The way that Americans get the food they eat continues to evolve as the frequent use of in-person grocery shopping and dining out, which both dropped last year, are now closer to their pre-pandemic levels. Meanwhile, the public's use of online grocery shopping on at least a monthly basis, which rose sharply last year, has continued to increase.

Despite this latest uptick, online grocery shopping remains much less common than in-person shopping, dining out and ordering takeout from restaurants. Meal preparation kits are used less than all other methods.

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These latest findings are from a July 5-26 poll and are consistent with the pattern seen since all five measures were first tracked in Gallup's annual Consumption Habits survey in 2018. Even with last year's declines in frequent in-person shopping and dining, going to a store to get groceries has consistently been by far the most common means of getting food in the U.S.

With near unanimity, 97% of U.S. adults say they grocery shop in a store at least monthly, including 82% who do so at least once a week. Dining at a restaurant is also broadly practiced, with 83% of Americans saying they do so at least once a month, including 47% who do so at least weekly.

Ordering takeout or delivery from a restaurant, which was roughly on par with dining out last year amid surging COVID-19 infections, is essentially unchanged since 2018, with 72% of U.S. adults using this method at least monthly. Half of them do so weekly or more often.

Although far fewer Americans, 28%, report ordering groceries online for pickup or delivery at least once a month, this practice has grown in popularity. In 2017, just 9% of U.S. adults said they ordered groceries online monthly or more often.

One trend that hasn't caught on with most Americans, though, is meal preparation kits. Despite the proliferation of these kits in the U.S., just 8% of U.S. adults say they use them at least once a month, up slightly from 2018.

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Habits Differ Among Americans Based on Income, Age and Parental Status

U.S. adults with an annual household income of at least $100,000 are more likely than their counterparts to go to a store to shop for groceries multiple times a week. In all, 42% of upper-income Americans, 36% of those making between $40,000 and $99,999, and 28% of those making less than $40,000 shop in person more than once a week.

Americans' frequency of dining out at a restaurant also varies by income, with 60% of upper-income, 45% of middle-income and 31% of lower-income adults saying they dine out at least once a week.

Income level is also a significant factor in how frequently Americans order takeout from a restaurant and order groceries online. Those with higher incomes do both more often than those with lower incomes.

There are also differences by age, with Americans aged 55 and older much less likely than their younger counterparts to order takeout or online groceries at least once a month. Likewise, parents of children under 18 are more likely than those without minor children to order takeout or online groceries, with parents nearly twice as likely as nonparents to order groceries online.

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Bottom Line

Despite technological advances and changes resulting from the COVID-19 pandemic, most Americans continue to get their food by going to stores in person more often than any other way. And while online grocery ordering has picked up considerably in the past two years, its use lags behind restaurants -- both for dining in and takeout.

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View complete question responses and trends (PDF download).

In-Person Grocery Shopping Rebounds in U.S.; Online Also Up (2024)

FAQs

How many people in the US buy groceries online? ›

Recent nationally representative survey data from 2022 revealed that nearly 2 in 10 (19.3 percent) U.S. residents who regularly shopped for groceries did so online at least once in the last 30 days.

Is online grocery shopping better? ›

It is far less stressful than dealing with busy grocery stores at peak hours when everyone else is there. Less money is spent on gas. If you are able to have your items delivered to your front door, there is no need to even go to the grocery store, saving gas money. Most grocery sites store your last shopping list.

Is it cheaper to buy groceries online or in store? ›

So is buying groceries online cheaper than in person? After tallying the grocery costs for my order with all three retailers, the results were remarkably similar.

What percentage of grocery sales are online? ›

Jan 2022 U.S. Online Grocery Results: Pickup Defied Downward YOY Sales Trend. The U.S. online grocery market generated $8.5 billion in sales and accounted for nearly 12% of total grocery spending during January, according to the Brick Meets Click/Mercatus Grocery Shopping Survey fielded January 29-30, 2022.

What percentage of US shopping is done online? ›

More than 81% of the total population in the United States is shopping online. 93% of millennials always plan to purchase products from Black Friday or Cyber Monday sales. The total e-commerce revenue in America is $1,137 billion as of 2023.

Are people still buying groceries online? ›

Yes, online grocery shopping is increasing. For context, in 2024 usage of grocery delivery services increased by 56% from 2022 and usage of grocery curbside or pickup services increased by 100% from 2022.

Why is shopping in person better than online? ›

When shopping in a physical store, customers can take their purchases home with them immediately. They don't have to wait for delivery or worry about any shipping fees. This is particularly beneficial for customers who need a product quickly or those who want to avoid any shipping delays.

What age group uses online grocery shopping the most? ›

The model-based results indicate that the odds of online grocery shopping were higher for those aged 18–33 years (OR = 1.95 (95% CI: 1.52, 2.52)) and 34–44 years (OR = 1.50 (95% CI: 1.19, 1.90)) than for those 65 years or older, and higher for households with more children (OR = 1.24 for every additional child (95% CI: ...

Are prices better in-store or online? ›

When there is a difference, online prices are usually lower than in-store prices. However, on the increasingly rare occasions when the price is less in-store, it is often substantially lower (32% average savings in-store vs. 26% average online).

What is the cheapest store to buy groceries? ›

According to MarketForce Information's 2024 U.S. Grocery Panel Study, these are the 10 grocery stores that offer the most value for your money, according to shoppers.
  • WinCo Foods. ...
  • Giant Eagle. ...
  • Market Basket. ...
  • Wegman's. ...
  • ALDI. ...
  • BJs. ...
  • Costco. ...
  • Sam's Club.
Mar 21, 2024

Is shopping in person cheaper than online? ›

Online shopping often offers lower prices due to lower overhead costs. However, in-store shopping allows for better price negotiation and immediate discounts.

Are Walmart grocery prices higher online? ›

There is no price markup when using this online option. Walmart online groceries carry the same prices as local Walmart stores. If you order an item and its price drops by the time it's packed, don't worry, Walmart's got you covered.

Who is the largest online grocery retailer? ›

Largest Online Grocery Retailers in the US (2022-2027)
  • The Top 8 Leading Online Grocery Stores in the United States. Amazon: $81 Billion USD. Walmart: $38 Billion USD. Walgreens: $20 Billion USD. Kroger: $21 Billion USD. CVS: $14 Billion USD. ...
  • The Future of eCommerce Grocery Companies in the US.
  • Ready to discover more?

How big is the US grocery market? ›

Grocery store sales have grown dramatically since the 90's. Since 1992, sales have more than doubled. The total sales generated by grocery stores in the United States in 2023 amounted to 884.8 billion U.S. dollars.

How big is online retail? ›

U.S. ecommerce sales grew to about $1.119 trillion in 2023 from $1.040 trillion in 2022 (7.6% growth). Meanwhile, total retail sales grew to about $5.088 trillion in 2023 from about $4.904 trillion in 2022 (3.8%).

What are the online grocery players in the US? ›

The Top 8 Leading Online Grocery Stores in the United States
  • Amazon: $81 Billion USD. ...
  • Walmart: $38 Billion USD. ...
  • Walgreens: $20 Billion USD. ...
  • Kroger: $21 Billion USD. ...
  • CVS: $14 Billion USD. ...
  • Ahold Delhaize: $10 Billion USD. ...
  • Target: $8 Billion USD. ...
  • Costco: $5 Billion USD.

How many people buy grocery from Amazon? ›

All in all, 31 percent of online grocery delivery users in the United States use Amazon Fresh. That means, of the 77 percent who know the brand, 40 percent use them.

What percentage do Americans spend on groceries? ›

That's according to the latest data from the USDA, which shows that U.S. consumers spent more than 11% of their disposable income on eating — whether at home or at a restaurant — in 2022, the highest percentage since 1991.

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