Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000 (2024)

FAQs

Meet the typical Target shopper, a millennial suburban mom with a household income of $80,000? ›

The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age. The typical Target customer also has some college education and a household income of $80,000. The latter helps explain all of those $200 Target runs. For lower-income households, those splurges may not be possible.

Nearly eight out of 10 US shoppers are Target customers, according to data from the analytics firm Numerator prepared for Insider. Numerator found that Target's typical shopper is a white suburban mother between 35 and 44 years old.

Target's target market is middle-class families. The company offers a wide variety of merchandise, including apparel, home goods, electronics, and groceries. Target also offers a number of services, such as a pharmacy, a credit card, and a home delivery program.

Millennials who shop at Target drive higher spend and more trips, compared to Gen Z and Gen X, and will for years to come.

The term “target customer” refers to the audience you want to engage with the help of your marketing efforts. These people are most likely to buy your goods or services if they find out about them through one of your marketing efforts.

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

A target audience is a group of people most likely to be receptive to messaging for a particular product or service. Defined with the help of processes like customer feedback, market research and competitive analysis, a target audience represents the prospects who are buying what you're selling.

A target audience is a narrower segment within the broader target market. It's defined by shared characteristics such as demographics, psychographics, behaviors, and interests. For example, a target audience for a fitness brand may be women between the ages of 25 and 40 who are interested in health and wellness.

Target audience refers to the specific group of people your business or event aims to reach or appeal to. The age, gender, income, job, location, preference, and psychographics define the target audience. The more the event organizer understands the target audience, the better it is to deliver engaging events.

What kind of shoppers are millennials? ›

The group consists of people born between 1981 and 1996, or roughly 25% of the U.S. population. Many millennials research online, test products in stores, and seek out honest reviews before making a decision to buy.

A millennial is someone born between 1981 and 1996, placing them between the ages of 28 and 43 in 2024. Millennials are also often called Generation Y and are the first generation to grow up in the Internet Age.

One of the key trends among millennials is their fascination with tech gadgets. Being the first generation to have grown up with technology at their fingertips, they are early adopters of the latest gadgets and are always on the lookout for innovative tech products that make their lives easier and more connected.

The first step in finding your ideal customer is to build a customer persona. This means making a list of all the information you are looking for in a customer. Details like age, interests, style, gender, behaviors, and goals will help you narrow down and really pinpoint who your customer is.

The most common types of target markets are based on geographic location, psychographic and behavioral characteristics, and demographic data like age, gender and income.

Meanwhile, data from analytics firm Numerator prepared some research on Target customers for Business Insider, and the results -- well, they aren't actually so surprising. The data shows that the typical Target shopper is a suburban mother between 35 and 44 years of age.

A target audience is a consumer group likely to be interested in your product or service. Many companies base their target audience search on traits like gender, age, occupation, location, socioeconomic status and education level. Identifying your customer base is essential to your marketing plan.

Your target audience is the group of people most likely to want to buy your goods or services. As a business owner, if you can't define your target audience, you're setting yourself up for failure. By understanding your ideal customer base, you understand their wants and needs and how best to cater to them.

A target market is a group of people who are interested in your product and might want to register a purchase. Thus, a target market is a group of people who share a few overarching common interests between them.