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According to estimates, Amazon claimed the top spot among online retailers in the United States in 2023, capturing 37.6 percent of the market. Second place was occupied by the e-commerce site of the retail chain Walmart, with a 6.4 percent market share, followed in third place by Apple, with 3.6 percent.
What percentage of retail sales are online in the US? ›
E-commerce sales in the first quarter of 2024 accounted for 15.9 percent of total sales. On a not adjusted basis, the estimate of U.S. retail e-commerce sales for the first quarter of 2024 totaled $268.1 billion, a decrease of 17.0 percent (±0.7%) from the fourth quarter of 2023.
How many people shop online in 2023? ›
Online Shopping Statistics-Consumer
Year | Online Buyers In The United States |
---|
2023 | 274.70 million |
2022 | 268.20 million |
2021 | 264.50 million |
2020 | 252.70 million |
6 more rowsJul 13, 2024
What is Cyber 5 sales? ›
Cyber 5 is the five-day shopping period from Thanksgiving to Cyber Monday and has continued to prove it is the mother-lode of all shopping events.
What is the most popular online retail in the US? ›
Amazon is the largest online marketplace in the U.S. in terms of monthly organic traffic, followed by Apple, Etsy, Walmart, and eBay.
What is the #1 online store? ›
Download report
Rank | Store | Category |
---|
1 | AAmazon | - |
2 | Walmart | - |
3 | The Depot | Home Improvement/Construction & Maintenance |
4 | Tripadvisor | - |
16 more rows
Have online sales dropped? ›
Although ecommerce sales declined in Q1 2024 compared to Q4 2023, Risley said that's the norm. They fell 17% quarter over quarter, and total retail sales dropped 12.7% in the same period.
What is currently the biggest online retail sales category? ›
Most Popular Online Shopping Categories
- Clothing - 53%
- Shoes - 42%
- Consumer Electronics - 30%
- Books, Movies, Music, and Games - 28%
- Personal Care and Beauty - 28%
- Food and Beverage - 28%
What is the number one reason people shop online? ›
The most frequently stated reason was the ease of shopping at any time of day, mentioned by 56 percent of respondents. On the other hand, around half of the global consumers surveyed said they chose to shop over the internet because it is more convenient than going to a physical store.
What do Americans buy most online? ›
Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.
KEY STAT: US retail and ecommerce sales trends will settle back into their pre-pandemic trajectories, with online sales growing by 9.3% in 2023 to reach $1.137 trillion.
What is the difference between online sales and retail sales? ›
retail sales: What's the difference? Retail sales include in-store purchases, point-of-sale transactions, and physical customer interactions while ecommerce involves online shopping, digital payments, and dropshipping. Ecommerce and retail sales differ primarily in the sales environment: online versus physical stores.
What are the cyber five? ›
Cyber Five is the five-day period between Thanksgiving and Cyber Monday.
What are the 5 C's of cyber security? ›
The 5 Cs of cybersecurity - change, continuity, cost, compliance, and coverage can help you navigate the treacherous waters of cyber threats. By adopting these techniques, businesses can safeguard their network resources and ensure uninterrupted operations.
What is the sales rule of 5? ›
The rule of 5 in marketing is a general guideline that suggests that a company should aim to have at least five unique points of contact with a potential customer before they are likely to make a purchase.
What are the top 2 biggest online retail companies? ›
The pandemic pushed many consumers to try new shopping technologies and online channels last year. Amazon, Walmart, and eBay earned the top spots as the biggest retailers in the US by ecommerce sales. Do you work in the Ecommerce and Retail industry?
Who is the largest retailer in the world 2023? ›
With 2023 worldwide revenues of $611 billion, Walmart is still the largest retailer in the world, though Amazon is moving up quickly.
What is the market share of Shopify in 2023? ›
In 2023, Shopify had just 10.32% of the e-commerce technologies and software market share worldwide.
Who is Amazon's biggest competitor? ›
It's a great way for small businesses to increase their reach and tap into new customer segments. Who are Amazon's biggest competitors? Amazon's biggest direct competitors include Walmart, eBay, the Alibaba Group, Target, as well as more localized eCommerce marketplaces (such as Otto or Rakuten).